Should Your Company Be Using Online Video?
You better believe it! Online video is all the rage these days and is a great way to boost a website to the first page of a Google search. Did you know that Google paid an estimated $1.65 billion dollars in stock for YouTube back in late 2006? With that kind of investment by Google, you’d better be using online video to promote yourself or your business.
Today’s Internet users are watching more online video than ever. In fact, comScore Inc. reports that US Internet users viewed 14.3 billion (that a B for billion!) online videos in December, 2008 alone. The average duration of each video watched was 3.2 minutes and Nielson Online reported that 65% of the online videos were watched between 9am to 5pm, Monday through Friday. Hmm, now I know what everyone is doing with the faster bandwidth at work. 15 million people uploaded their own videos in 2008. This number is expected to grow to 18 million in 2009 and a whopping 27 million by 2013.
Besides just watching videos, advertisers are using more video ads to promote their products. eMarketer’s latest forecast shows online video advertising projected to grow 45% to $850 million in 2009. This may have some thing to do with the fact that there are over 60 video sharing and social video website for you to upload your video to.
If you haven’t done so already, get yourself on tape and upload some video. You prospects and clients with thank you will additional business.
About the Author: Ryan Perry instructs small business owners how to dominate their local market using free and low cost internet tools that won’t break the bank. Sign up for the free newsletter on the right to learn more how your business can dominate your competitors using a number of free and low cost tools available now on the internet including online video.
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