Should Page Speed be a Factor in Google Ranking?
With the upcoming release of Caffeine in January it sounds like Google is looking to make the internet a faster place to play. In an interview with WebProNews, Google’s Matt Cutts told us that speed may soon be a ranking factor.
“Historically, we haven’t had to use it in our search rankings, but a lot of people within Google think that the web should be fast,” says Cutts. “It should be a good experience, and so it’s sort of fair to say that if you’re a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don’t want that as much.”
“I think a lot of people in 2010 are going to be thinking more about ‘how do I have my site be fast,’ how do I have it be rich without writing a bunch of custom javascript?’” he says.
Check out the video below for more information.
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