Posts tagged google
Google PR is Case Sensitive
Feb 12th
Once a little digging up, I found enough proof to believe that…
1. Google searches are never case sensitive – as we have a tendency to already knew.
2. Google PR is case sensitive – as I suspected, in line with web standards, URLs are case sensitive. Google and other search engines follow this standard.
There are a few reported cases of the identical pages being in Google’s index two or more times as a result of they were linked to with completely different cases (ie.: /ABC.htm, /abc.htm, /Abc.htm).
The foundation of the matter, as you will have guessed, is Microsoft’s ignorance towards web standards. Microsoft servers are set up in opposition to the web normal on case sensitivity in that /ABC.htm is totally different from /abc.htm. IIS ignores the case different and provides management of the request to wrong file.
My web site is on a Windows Server, how bad is the problem?
Well, it’s not going to ‘bring down the net’ as some lammers would possibly recommend, but there are problems that need to be addressed. IIS’s choice to ignore case sensitivity means that search engines (which are case sensitive) can index the exact same content for different URLs. It’s terribly unlikely a web site would be penalized for this, however it will definitelly impair your web site’s ability to rank well. It makes it specially troublesome for the duplicated page to rank well for the terms it targets.
This can be only an issue if there are 2 or a lot of links point to the identical URL in a very totally different case. You’ll avoid this drawback by invariably using lowercase in your link tags, however you can’t stop alternative websites linking into the identical URL in capital letters – therefore one thing must be done on the server in order to deal with this issue.
How can I fix it?
I will virtually picture you “URL Rewrite Junkies” jumping up and down with the answer on your hands, but as we have a tendency to all recognize, URL Rewrite is a feature only obtainable to proper net-servers, nothing you’d expect to work out in IIS.
A. Server Part (IIS various to URL Rewrite)
Not free, not easy to setup and can solely be put in on your own server. The only upside is that this may work for all files/scripts/directories on the website.
B. Script (and a little permanent redirection)
It’s free, it is simple to setup and can be put in on any server, not simply your own. The only draw back is that you’ll only enforce case sensitiveness for requests that are handled by this script. This implies static HTML pages, directories, images, etc would still be exposed to the present issue. HOWEVER, if with a little help from a custom 404 error page you’ll be able to do simply concerning anything. However that’s a whole alternative topic…
Here’s how you’d enforce case sensitiveness using VB Script:
Code: If Request.ServerVariables(“URL”)LCase(Request.ServerVariables(“URL”)) Then
Response.Status = 301 ‘Permanently Redirected
Response.AddHeader “Location”, LCase(Request.ServerVariables(“URL”))
Response.End()
Finish If
%> It does not want to be the very first thing on each page, but so as to perform a correct permanent redirect, this needs to be execute before any content is written to the response’s output stream, ie.: Before any HTML or Response.Write.
Hope this helps some up-and-coming back SEO consultants (and wanna-bes)
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Google PR Explained
Feb 12th
PR could be a live of how ‘vital’ a page is (per Google). For the aim of this text, I will solely discuss PR in the SEO context – what it suggests that and the way to use it.
First things 1st: PR isn’t the cause or the results of high rankings.
PR depends mainly on two things: Incoming links and traffic. Some SEOs create the error of assuming high rankings return as a result of high PR, when after all high PR is one natural outcome of high rankings.
Higher SEO = higher rankings = more traffic = Higher PR
However, the concept behind Google’s PR is crucial when operating with External Links (i.e.: incoming) and Internal Links (i.e.: the website’s structure). Every link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We have a tendency to will use PR as a physical measurement of how this credibility travels from one URL to the next.
The role of SEO in this case is…
1. Off-web site: to maximise incoming PR by increasing the amount of incoming links and the standard of incoming links.
2. On-website: to harness incoming PR therefore that none of it is wasted (on broken links) and that almost all of it’s channelled to the most necessary pages of the website (i.e.: the homepage, main class pages)
To total up, PR isn’t a factor in SEO, neither is it an immediate result of SEO. However the makings of a high-PR website are terribly like those of a high-ranking website. And as a result of of that, the concept of PR can be used to…
* properly apply linking techniques
* live the effectiveness of those techniques
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