Posts tagged marketing module

With the explosive growth of the Internet over the past decade or so, there has also been a similar growth in the number and types of different internet marketing strategies. The purpose of this article will be to take a quick look at a few of the most common and popular. Which mix of marketing strategy or strategies will be best for your business or idea will depend on the type, size and location of your business as well the type of product of service that you are selling.

Affiliate Marketing — this is one of the oldest forms of marketing on the Internet, and because of that is also one of the most evolved and respected. It usually involves Affiliates selling a product on behalf of a business for which they receive a commission. This often involves very low costs on behalf of the business whose product or service it is, while the incentive for the affiliate is commission-based, and so the more they sell the more they earn. Therefore affiliate marketing can be attractive both to businesses wishing to sell, and salespeople looking for a product to market. Popular affiliate marketing companies include Amazon and Clickbank.

Email Marketing — all of us will have received an email at some point inviting us to go to a website and buy a product. Although sadly, much of that would be what we would classify as spam, there is still a place for email marketing, and many businesses use email to either keep in touch with their current customers about updates to products or services or to go in search of new customers.

Pay Per Click (PPC) — is a very common form of advertising in recent years, largely replacing ad campaigns based on the older model of paying per page view, as now you only pay if a customer clicks your advert. These adverts feature on many sites around the Internet from big worldwide businesses to small blogs, and are a means for businesses to attract customers, and for website owners to increase revenue. They allow for targeted ads that only appear on relevant websites. Popular PPC schemes include Google AdWords, Microsoft AdCenter and Looksmart.

Blog — if you are a small business or individual, or even a larger company wanting to have a more informal aspect to your business or website, then blogs have been a very popular form of marketing in recent years. A blog can provide a great deal of information, and is an ideal way to get across an informed view in an informal yet professional manner.

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I started marketing on the internet on July 8, 2008, four weeks after I moved to Suffolk Virginia. I purchased a “travel store” which came with a website and a back office. The website fee was $59.95 per month. If you signed up three people then your website would be FREE. The hype surrounding this business was in the compensation plan and the exotic travel locations at a reduced rate for you and your family. Yes, they had a training/marketing module, but one had to get family and friends to sign up for this opportunity. Hence, I asked family and friends via phone calls, letters, e-mail, fax, etc. Not one signed up.

The training/marketing module from my upline consisted of a thirty- day boot camp, which was nothing more than a few emails put together with various tips, and tricks that were dated. No blogs, no discussion forums, no PPC, no article marketing, no press releases, to name a few marketing strategies, were ever mentioned with this travel company. The training/marketing package and business cards were another $150. The “travel store” itself cost $199.00 because it was discounted at the time of purchase. It would have cost $399 without the president’s discount. If one considers all fees and monthly payments from July to December then the grand total is $708.70 out of pocket expense!

So living in a city in which I new no one, I had to find a way to market this product. My upline was friendly, but of no assistance whatsoever. Their marketing strategy was to cold call leads that you purchased. They even called some leads that I had from my days of working ten hours per day, but that’s another story. I endured for several months. I did earn some money – $80.80! But to get this commission I had to write the company telling them that I was going to start a letter campaign against them for non-payment, a breach of their contract. I received the check and deposited it quickly.

The tax deductions were all good for this first attempt at earning money via an online MLM. The next part of this odyssey was concerned with finding a legitimate primary business on the internet. I needed to find out how to market on the internet. My research and due diligences lead me to find this important fact of life: internet training with a focus on marketing and the ability to use marketing tools is the foundation of any successful MLM.

I needed a training website that would be cost effective yet useful in learning internet marketing. After one year of going for this and for that, I finally discovered the Traffic Plan. The training is intense, purposeful, and easy to understand because it is taught in a non-techie way. One is able to listen to videos again and again. The Traffic Plan is free to join, however, the value is apparent once you get started. For example, article marketing is discussed in detail on day 15 of the 30-day training schedule. Facebook, Twitter and other forms of social media are explained in terms of the way in which they interconnect to drive free traffic to your blog or to your chosen primary business. Another example is using Twitter traffic directed towards FB, Ezines, Blogs, etc. In other words, free traffic is generated from social media! Currently, I am marketing with skills that I have learned at the Traffic Plan and TTP continues to add new training almost daily. So to avoid the search for the “Holy Grail” of internet marketing, and to answer the question, “What’s marketing got to do with it?” visit the site below. The experience will be AWESOME.

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