Posts tagged training
The Secret To Form Attention-Getting Tweets
May 8th
If you are a direct marketer for a company like Discovery Toys, 7 Peaks Publishing Social Media Training can help you generate more sales and grow your business!
There are only two feelings that are at the root of every human action. In other words, there are only two emotions that drive every action that humans perform. Those emotions are fear and desire. Humans either take action because they DESIRE something – money, love, a sense of being fulfilled, respect, peace, power, etc. Or they might do something because they FEAR losing something precious or valuable that they have right now – money, a relationship, fulfillment, respect, peace, power, etc. At first glance this concept appears too simple, but if you consider it, pretty much all actions do actually revolve around those two fundamental feelings.
So… if you want your Tweets to be as effective as possible, it would make sense to hold the two powerful motivators in mind. That is the “secret” to constructing attention-getting tweets. Below are 3 examples of Tweet Formulas that ping these feelings in people:
1. The “Other Guy Has a Secret That You Have to Get” Formula: This method is particularly useful when this “other guy” is a celebrity. It’s very enticing to many people to figure out how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (celebrity name) (does something) and you can, too.
Sample Tweet: How Jennifer Aniston gets rid of weight while eating whatever she desires… and how you can, too.
Sample Tweet: How George Clooney creates money while playing golf… and how you can, too.
2. The “Your Problems are Being Instigated by Someone or Something Else Unknown to You” Formula: We all fear the idea of someone or something unbeknownst to us causing problems for us.
Tweet Formula: Is/Are _________ causing you to become sick?
Sample Tweet: Is your pet causing you to fall ill?
Sample Tweet: Is your job causing you to become overweight?
3. The “What You Need to Find Out Right Away” Formula. People do not like being put off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it is too late.
Sample Tweet: 5 things to ask your accountant… before it’s too late.
Sample Tweet: Seven things to ask your teenager… before it’s too late.
So, you get the idea. Use psychology when you tweet. Appeal to simple base human feelings, namely fear and desire, and you’ll get a lot more attention and reaction to your Tweets – and accomplish whatever you desire to do with Twitter.
For more information concerning Social Media Marketing Strategy , visit the 7 Peaks Publishing website.
Affiliate Marketing Tactics
Dec 1st
Are you just simply buried by the mind-numbing quantity of IM information there is available? You’re not alone.In reality, that’s the most common grievance voiced by budding entrepreneurs attempting to create a meaningful income online.
Today, we are going to discuss a few of the best ways to stay focused and cut through all the noise.
First, it’s absolutely critical to realize that “internet marketing” is a truly vast term.So enormous that, essentially, it really becomes redundant.
It’s essential to break it down.It’s crucial to focus. For example, let’s deal with a subset of the huge internet marketing pie: Affiliate Marketing.Granted this niche is still EXTREMELY LARGE, but we’re beginning to get more manageable.
What’s the next move?
Well, if you’re a budding information marketer just getting started consider getting specialized help from an established Affiliate Marketing Master.
But, even before this crucial step of soliciting expert advice ask yourself these basic probing questions, and make sure that you can answer them all clearly and succinctly.
What Does Your Client Really Need?
If you don’t know the answer to this before you start you are basically just spinning your wheels.
You need to identify with your clients and deliver real value. Or else you are pretty much assured of failure.
OK, let’s say you have the customer’s true best interests at heart, what then?
In order to be able to become profitable and, therefore, be able to stay in business and continue to provide excellent value to your clients you have to get a tiny bit self-centered also.
Ask yourself the following question:
Why Are You Marketing This Particular Affiliate Product?
This is the root of your profitability, because your entire marketing program depends on it.
Allow me to explain, if your chosen affiliate product is inherently a lead in to obtain customers for, say, consulting, speaking or other business ventures down the road, you do not need to worry too much about the first affiliate product’s price.
But, if selling the affiliate information is your core profit center, you need to sweat the pricing level details a lot more intensely in order to maximize your profit.
That leads us to the next logical step.
What Else Can You Sell to Give Your Customers Additional Value?
This is very critical because in the large majority of cases, affiliates do not make a lot of money on their initial sale.
Often, Up-sells and Continuity Programs are where the real money lies.
Therefore, developing a portfolio related to your initial offering is a critical step in making your affiliate venture profitable for the long-term.
Remember, ultimately, your affiliate-marketing success depends on completely understanding the answers to the above questions.
If you can get these questions answered right at the very beginning, you are well on your way to being able to maximize your long-term profitability.However, if you disregard them you will definitely leave a lot of revenue on the table and, maybe, even more crucially you’ll be inadvertently short changing your buyers as well.
In the end planning and putting together the right ingredients, team and affiliate offerings – up front – are key elements to attaining affiliate success!