Posts tagged website design
Creating A Top Website
Jun 4th
Whether you run a non profitable organization or whether you are involved in a full fledged commercial enterprise, a website is a essential for you. A website may support you meet your goals by placing you in contact with your audiences. But it is significant to make sure that your website is basically working for you. Here are a few tricks which will help you with the same.
1st ‘n foremost thing that could support you make your website useful for you is its name. It’s vital to be aware that the name of the website should be clear and simple to grasp. The ideal title is the 1 which is short in length. It is an acknowledged fact that a short title is easy to memorize and hence ensures that that people keep logging on to your website again and again. It is not a guarantee that the domain title that you’re ardent on is necessarily accessible. So it’s in your interest to have 2 to three additional alternatives in hand ready.
Easy navigation is another thing that’s a must for a website to work. You do not prefer to confuse the individual on your website by giving a complex [designweb design]. The design of your website should be such that the user could comfortably navigate from 1 page to the other. Offer navigation buttons on the page so that users who are in a hurry do not have to put in much of effort to move from one page to the another. Additionally, divide the information into classes. This will assist the user comply with the content on the website. Providing a sitemap towards the end of website additionally helps.
Content is king. This is the golden rule to agree to if you desire to make your website profitable. You can come up with the perfect website design, however it will not suffice if your website lacks in terms of content. Make sure that your website is replete with ample information. Even in case yours is a shopping website, attempt to provide as many shopping choices as you can. Once your website offers all that a user desires, there is every excuse that it will work for you.
Communicate about yourself through the site. Bragging isn’t always bad, primarily when you are looking to enhance your business on the net. A particular serving of your site ought to ideally be focused on who you’re and what you do. This adds credibility to your site. A special ‘About Us’ section exudes confidence and makes the user feel that he or she is taking a look at a convincing site. Nevertheless, lack of any important information about the site owner could take away its credibility.
Try these tricks ‘n your website is certain to get in much more than you had thought of.
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Landing Pages Linked From Your Syndicated Content
May 1st
I recently wrote about the difficulty we face in attempting serve two masters in article marketing. In a nutshell, the problem is that we frequently want to use links in our articles to our “money pages” for the purposes of optimizing for search engines, but the readers are not yet at the purchasing stage in terms of their mental set as they are busy gathering information (the reason they found our syndicated article).. In that article, I combined that conflict with another related issue: With good website design, each page should have a single purpose. That purpose is to satisfy our visitor’s desire. In other words, we should not [deliver a prospect to our money page until they already want to go there--in other words, they're ready to buy.]
Simply bringing the problem to the attention of article marketers was my goal in that previous piece. With this article, I’ll try to bring some resolution to the dilemma.
Two ways to solve the problem present themselves. One is to violate the rule of website design by letting our linked page offer two alternatives (both learning more and buying) for our readers who click through. The other is to provide two kinds of links in our articles. One link option or type leads to a landing page filled with valuable, additional content (and an opportunity to learn even more by signing up for our newsletter); the other type of link leads to our “money page,” primarily for the purpose of search engine optimization. Of course we must make clear from the context of the link what the landing page will offer.
When presented with these two options, I recommend the second. Allow me to elaborate on why I endorse this approach and what the respective landing page for each type of link will contain.
Remember that our distributed article attracted the readers because those readers intended to gather useful information. If we want to entice them to click a link to actually come to our site, we must promise even more information that is pertient to them. Of course, we always follow through with our promises or we shall immediately lose credibility. In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn. Hence we link to a content page.
We also want to move them along that decision making continuum by implying that there is a product or service that will provide the ultimate solution to their current problem. By making the implication that our product or service will be their ultimate solution, even after they have gathered all the necessary information, we have justified linking to our product or money page.
It is easiest to achieve the task of incorporating these two types of links within articles that we syndicate directly to other sites within our niche, because we can place those links contextually. On the other hand, when we publish on article directories, we must make the connection between our informational link and our selling link more quickly as it must fit within our resource box and not within the article.
On of first type of linked page, we will move our prospects along the decision continuum. Remember that the visitors have already been persuaded to accept our initial offer by clicking on our link, so they are in an agreeable frame of mind. They are no long “just readers,” they have become serious prospects. Consequently, we make our link to the actual buying page very prominent on this content page, but we really put most of our efforts into getting them to give us contact information in exchange for a free buyers guide, a free report, or a free short course.
We establish ourselves as experts in our distributed content, so we are “selling” that expertise to our readers. What we sell on our linked (landing) page is our integrety, by establish our credibility. Once we have their contact information we can begin selling our product, subtly at first and then with increasing urgency.
Remember that the other type of link takes the clicker (or the search engine robot) to our page where we directly sell our product or service. Since the purpose of that link is primarily search engine optimization, it is especially important that our anchor (linking) text is at once an accurate description of the selling page and a useful long tail keyword with implicit commercial value.
We have different roles as marketers and authors. Wearing the marketing hat, our foremost goal is to make a sale, but as writers we worry about the flow of our prose even above its financial reward. First we sell the article readers on their need for more information and convince them that they can find that information by clicking our link. Second we sell the search engine spiders on the accuracy of our description of our selling page by making sure that the linking text and the page match in meaningful ways.